For years, the Versa Marketing team has been generating incredible results for our clients. These results are being achieved through time-tested marketing practices along with a creative edge that keeps Versa Marketing on the forefront of new internet marketing trends. In providing this elevated level of service, we have created a set of marketing case studies. These case studies provide a glimpse into the results that our clients are experiencing. Take a look and then contact us to see how we can help you generate results with our online marketing management strategies.
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The Client
A company in the Gifts vertical.
The Problem
The advertiser was internally managing their affiliate program and after a year of being live affiliate sign-ups had become stagnant. Less than a dozen affiliates were applying for the program each month.
The Solution
Versa implemented a two part strategy to increase affiliate sign-ups and results. The first part of the strategy included the introduction of a strong consumer offer exclusive to the affiliate channel. The second was to identify and target specific affiliate partners through Versa’s research tools and processes. Once identified, each affiliate was contacted individually and presented with the new offer and the value proposition of promoting the program. The following affiliates were targeted and recruited: Bloggers, Content Sites, Coupon, Loyalty and Rewards Sites, Shopping Portal Affiliates and Social Media Affiliates.
The Results
After less than of month of the new strategy being implemented, affiliate signups increased by 35%. The influx of new and engaged affiliates increased impressions, traffic and sales for the client.
The Client
Company in the health and beauty vertical.
The Engagement
Versa's services were acquired by the client to expand the company’s marketing efforts to the affiliate channel.
The Strategy
After the program was launched, an aggressive recruiting strategy was implemented to generate a large number of affiliate sign ups. Affiliates were then segmented based on their type of marketing methods. Each affiliate segment received customized weekly correspondence from the Versa team helping them in their marketing efforts. This regular communication led to a highly engaged and motivated base of affiliate parnters.
The Results
The affiliate program strategy resulted in the program reaching $65,000 in monthly sales by the 4th month and continued month-over-month increases.
