Health & Wellness Company Achieves Top 100 Listing
An established wellness company providing convenient, affordable and confidential lab test services.
An Established Wellness Company
An established wellness company providing convenient, affordable and confidential lab test services. No more required doctors visits or insurance to get a medical test. A blood test can be ordered online and a quick stop into one of the hundreds of test locations nationwide.
The Highlights From This Case Study
The primary challenge was to incrementally increase sales in an existing affiliate program that had stagnated after 3 years. The wellness company attempted to unsuccessfully grow the program through management with 2 previous affiliate marketing agencies. A low baseline of sales had been established but program growth was non-existent.
A decision was made to work with one last agency in hopes of increasing sales before the program would be retired. Versa was selected to manage the program and given a 6-month window to increase sales.
After reviewing the program Versa identified the following focus areas for the program:
- Offer short-term, increased affiliate commissions to increase program engagement and activity.
- Identify, segment and recruit niche affiliates. Align the medical
tests offered by the wellness company to affiliates reaching
those relevant audiences (i.e. Celiac tests align with affiliates
talking about Gluten-Free topics).
- Generate read-made content for affiliates to leverage when
marketing the wellness company.
Versa's targeted approach to affiliate outreach and recruitment yielded increased affiliate engagement, enrolments, and activity. Offering short-term increase commission spurred click and sales activity amongst the affiliates and when the commissions were normalized the program did not experience a drop in sales.
The generation of "ready to post" content decreased the workload for affiliate partners and the timeframe in which they were able to start marketing. The ultimate result was that Versa was able to extend the partnership with the client indefinitely, generate $1M in annual revenue through the program and break into the ShareaSale top 100 list.