Affiliate Program Management

Expertise + Relationships = Proven Results

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Our Exclusive Focus

Affiliate program management is the exclusive focus of our agency, and has been for years. Our dedication to this specific area of marketing has brought unparalleled expertise and affiliate relationships to the clients who entrust us to grow their affiliate programs.

At Versa, you set your own definition of success and we’ll create the strategy to get you there. With our proven methodologies and industry know-how, you’ll quickly see a higher rate of return and your definition of success achieved.

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Launching a New Program

Are you looking to grow your online revenue through a cost effective, performance-based marketing channel? Does your brand need truly contextual advertising to drive direct-to-consumer purchases?

We understand the complexities of launching an affiliate marketing program, and we handle all of the details on your behalf. We’ll launch a program that is designed specifically around your goals that generates rapid results and sustainable growth with a positive ROI.

Here’s what we do: 

  • Assess goals & objectives
  • Perform competitor analysis
  • Select affiliate network(s)
  • Develop program structure
  • Implement tracking
  • Develop program media
  • Develop affiliate communications
  • Execute affiliate recruitment plan
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Growing an Existing Program

Do you currently have an underperforming affiliate program? Or perhaps you have one that’s showing promise but you just don’t have the time, expertise or relationships to take it to the next level?

Our proven track record of re-energizing programs consistently produces growth beyond our clients’ expectations. With the powerful leverage of our relationships, combined with our longstanding expertise, we’ll generate new and consistent growth for your program.

Here’s what we do: 

  • Assess goals & objectives
  • Perform competitor analysis
  • Review program setup & structure
  • Complete enrolled affiliate assessment
  • Review program media
  • Implement optimizations from program review
  • Develop affiliate communications
  • Execute affiliate recruitment plan

Program Management

Affiliate programs must be expertly managed in order to maximize their potential. We will ensure that every aspect of your program is managed with the attention required for success. In addition, we’ll keep you up to date with activities we’re performing and the results generated.

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  • Onboarding Support
  • Affiliate Outreach
  • Engagement & Optimization
  • Customized Messaging
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  • Affiliate application vetting
  • Media refreshes
  • Affiliate inquiry responses
  • Reconciling commissions
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  • Paid search violations
  • Unauthorized promo usage
  • Questionable sales or leads
  • Anomalies in activity
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  • Weekly performance updates
  • Detail monthly breakdowns
  • Ad-hoc reports as requested
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versa marketing affiliate recruitment

Affiliate Recruitment & Engagement

Affiliate recruitment and engagement is the most important aspect of affiliate program management. Without the right affiliate partners in your program, success is unattainable. We’ll recruit the top performing affiliates into your program and engage with them to generate the highest level of performance.

Customized Strategy & Focused Execution

Every affiliate recruiting plan we develop and put into action is customized to target the affiliate partners that are reaching your ideal audiences.  Communication across the different affiliate segments is nuanced and requires a deep level of understanding of how to connect with each affiliate.  We dedicate the time to develop a winning strategy to reach the right affiliates with the right messaging.

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What Our Clients & Partners Say

The members of Versa's team were a perfect extension to our marketing team. They made it easy to quickly grow and maintain Neat's affiliate business. Their attention to detail and experience in the field has made them a real asset.


CMO, The Neat Co

Partnering with Versa on our affiliate management has made a tremendous difference with our programs. It’s provided additional scale we would not have been able to achieve internally, and across the board we are seeing revenue growth in double digits, a strong focus on recruitment, fraud auditing/resolution, and deployment of new programs. We’re extremely pleased with the Versa team and the results they are generating.

Jim K.

Director of Ecommerce, Only Natural Pet

Versa Marketing's team is amazing! They took the time to understand our business and provide great support throughout the whole process. I would recommend Versa for someone exploring affiliate marketing!

Alec A.

Director of Marketing, Rareform

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