Home Improvement Company Grows Affiliate Revenue 30% YoY
About The Client

An innovative leader in the filtration industry that manufactures products that create a safe environment. Their approach is simple; make quality products at accessible prices. They believe clean, healthy indoor air is a must in every home or place of business… but it should not come at a premium cost. Customers receive maximum purchasing flexibility as they offer one of the largest air filter selections on the market, even providing custom-make filter options.


YoY Revenue Growth


Increase in Active Affiliates
Case Study Features

The Highlights From This Case Study

Increasing Sales

The Challenge

The main challenge was finding wasys to differentiate the clients brand and products in a crowded DTC vertical. Crowded markets create obstacles for brands as it can be hard to stand out and capture a large enough percentage of the publisher mindshare. On to of this, certain verticals/industries can be limited in relation to what typers of publishers their able to work with in the affiliate channel.

Focus Areas

The Solution

Versa aimed to diversify our partnerships at all levels of the sales funnel to increase market share, visibility, and sales. While the vertical set limits on what types of publishers we could effectivvely work with, diversification of publisher niches(and respective promotional efforts) were picotal in our ability to achieve growth goals.

Versa’s approach concetrated on the following strategies:

  • Product reviews with trusted content bloggers. Top of funnelk affiliates like trusted bloggers and/or influencers create valuable brand awareness and influence buy decisions
  • Utilize deal website to take advantage of market trends indicating deman for consumer offers in the filtration category.
  • Employing PPC bidding affiliates to capture a larger share of paid search space.
Versa's Targeted Approach

The Results

Versa's strategy of diversifying affiliate partnerships and tergeting customers at all levels of the sales funnel generated positive results. The affiliate program saw positive performance frowth over the course of the year. Activating publishers who were previously inactive in the program helped us increase progra traffic, sales and net orders. We were able to identify and utilize certain niche publishers to recapture marketing space and increase our share of visibility

We were able to accomplish our goal and produce positive results like increased conversion rates, increase in net orders by 25% YoY, and combined program net revenue growth of 39% YoY