How Affiliate Marketing and Parenting Influencers Make a Perfect Pair

    The arrival of a new baby is one of life’s greatest joys…full of wonder, excitement and love you didn’t think was possible. Oh and becoming a parent means that you constantly need to buy stuff. Lots and lots of stuff… New parents are joyful and emotional, eager to capture every moment and savor every […]

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7 Ways for Marketers to Use Their End of Year Budgets

  Are you worried that your marketing strategy could use a little more zest as the year closes? Do you have budget and creative ideas that could be solidified now to start implementing your 2017 marketing plans? Whether it’s to get a head start on powering your strategy for 2017 or there is leftover marketing budget […]

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How Did Affiliate Marketing Evolve in 2016?

  Affiliate marketing continues to grow each year and is now a 4.5 billion dollar industry. With more brands implementing this type of marketing than not and with all forms of digital marketing rapidly evolving, it’s crucial to look at how trends and strategies in affiliate marketing are changing each year. This simple and to […]

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The Evolution of Attribution: Are You Doing It Right?

  Through the last 20 years, affiliate marketing companies have been a part of the marketing landscape. The basic concept and execution have remained steady throughout; find a publisher that matches your brand, have them skillfully weave your product and story into their content, and reward them directly, usually with some sort of commission for […]

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5 Assets You Need to Equip Your Affiliates with This Holiday Season

  Partnering with the right influencers and affiliates is just the first step of building an epic outreach strategy. The awesome earned media and results that make marketers jump for joy is a result of fostering relationships and making sure that marketing partners have the information and assets to create the best posts possible. Here […]

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Affiliate Marketing Trends We Saw in 2015

  By taking a quick look at consumer buying trends during the holiday season makes is apparent how important it is to ensure your strategy is solid. Check out these stats: Last year shoppers spent 4.45 billion dollars on Thanksgiving Day and Black Friday 30% of online sales in retail last year were brought in […]

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5 Tools Your Affiliates Need to Make Your Campaign Pop

Affiliates and influencers can do amazing things for your brand. The facts are there…and here. However, even the most experienced and successful affiliates need a few things from you to make their results truly effective. Like any great craftsman, it’s all about having the right tools for the job. What you may not know is […]

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How Performance-Based Marketing Is Taking The Travel Industry to New Places

  In the dynamic world of travel, brands are always looking for a way to stay nimble and on the cutting edge of different marketing techniques. Of course they are doing all of this while still optimizing the methods and strategies that they already have in place. The simple model of affiliate marketing is still […]

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Does Your Brand Need Affiliate Program Management?

  If you’re reading this, you’re already well acquainted with what a powerful tool affiliate marketing is and are tuned in to what it can do for your business. You’ve done your research, lined up your publishers and may already even be reaping the benefits. It seems natural to just sit back and trust the […]

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Keeping the Creativity in Performance Based Marketing for Maximum Impact

  One of the biggest complaints marketers have when it comes to all things digital marketing is that it is so hard to make your brand stick out above the noise and get noticed with all the clutter that has overtaken social media and the internet. Does that resonate with you? Because every marketing relationship […]

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5 Dos and Don’ts When it Comes to Performance Based Marketing

  Performance based marketing seems to be a happy middle ground for brands and influencers when it comes to paying for word of mouth recommendations. Brands pay based on a certain action and influencers get a unique link and are prompted to share across their multiple channels. Also known as affiliate marketing, performance based marketing […]

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The Truth Shall Set You Free: The Power of Honest Influence

Let’s face it. In this age of marketing where bot followers and likes for sale are readily available, the truth about anyone’s digital footprint can be a bit elusive. Which is ironic, really, because influencer marketing is based on authenticity and interpersonal connections. If someone pays for “likes” and follows it’s comparable to the lonely […]

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Geckos Affiliate Program in CJ

It’s important to get out and see the world, embrace different cultures, and learn new things along the way, all while making new friends. Geckos Adventures has created amazing trips for young adults, ages 18-29, that are affordable and inspiring.  Travelers can book a trip to over 80 world destinations. Travel affiliates can participate in […]

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Affiluencer: How A Marketing Hybrid Can Transform Your Bottom Line

Every industry needs diversity. Diversity can be interpreted in several different ways: an age/race/gender-diversified workforce can certainly encourage innovation and several different viewpoints on the same challenges, for example. And just as importantly, expanding your brand’s menu of services or products offered can increase revenue, reach and brand awareness all at once. Diversity in digital […]

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Affiliate Management for Travel Companies

It’s been such a pleasure to be a part of the affiliate management of Peregrine travel’s affiliate program in CJ. They have been exploring the world and taking you along ever since the 1970’s. Their adventures are built for an older generation – keeping in mind the importance of taking your time to enjoy your […]

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Inbound Marketing in 2017 and How it Applies to Every Strategy

Today’s marketers in the digital age need to be clever, agile and one step ahead. Inbound marketing does just that; it goes out and finds the buyer that doesn’t even know she’s ready to buy, makes the product easy to find at the top of all the search engines through many strategies, educates her with […]

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