Ever had a friend that got rich and famous? You used to hang out all the time, lots of text conversations and funny email chains. Sure, people get busy and life happens, but now your texts and invitations to go out seem to get fewer and fewer responses. True, you’re happy for their success, but you miss the good old days when they were always around. Like friendships, relationships with brands can become distant and somewhat sterile. Typically, the bigger they get, the less likely you are to connect, and you can start wondering if believing in this brand is worth it. Large corporations and international brands tend to be viewed as impersonal and unapproachable, and that’s just bad for business. How do stay away from this situation? There’s a few ways, and influencer marketing is a great option to help personalize your brand.
Making Your Brand Approachable with Influencer Marketing