The Versa Marketing team of affiliate recruiters is busy doing outreach to super affiliates and building relationships by creating mutually beneficial partnerships for merchants and publishers. We know that without affiliate publishers marketing our clients programs, Versa wouldn't have much success growing sales. When the founders of Versa Marketing Inc. decided to focus their attention on growing affiliate programs, the impact of the marketing partnerships that Versa had in the rolodex was exciting. Versa works to engage current affiliates that are seeing already good CTR and EPC to leverage that traffic into even more profitable traffic for both the merchant and affiliate.  Then Versa moves onto find out which affiliates aren't in a program, but should be and usually finds an extensive list of versatile affiliates that they want to bring on board. Some programs require special detail be assigned to content niche specific affiliates that will have a high conversion rate and will represent a brand well.