The Versa Blog

Outdoor Retailer Summer Market Recap

August 25, 2012

The Outdoor Retailer Summer Market 2012 was a huge succes. I just read today that over 27,000 people attended, making it the biggest OR to date! I thought I would share my overall impressions and some of my favorites from the show.
The show remains in Sale Lake despite much talk of the city growing too small. My hotel was a ways from the convention show and kinda a hassle, not gonna lie, they need to make it a little easier for attendees. Some of the smaller vendors were pushed to the side rooms and didn’t seem too happy with the foot traffic they were seeing, wifi issues, yada yada. That aside, the event went incredibly well. Everyone was super friendly. The booths were impressive, the products on display were new and exciting, deals were happening, the state of the outdoor industry is good (*backed up by some Leisure Trends data).
Here are a couple of the fun new products….
The Stor n Boat – Its a roof rack box that doubles as a boat. Genius.

The Jetflow – Its a little valve that turns any water bottle into a “camelbak”

Scarpa’s new trail running shoe – trending colors, low heal, solid plate, lightweight.

The NiteIze hat – not a new concept, but this hat has 4 lights instead of 2.

Tons of fun!
AvantLink also hosted a happy hour for companies with affiliate programs to meet with outdoor affiliates and bloggers. Lots of great contacts. Many thanks to the AvantLink team for putting on.

Contact us for a free evaluation & proposal

Related Articles

Influencer Marketing Should Look Like 2018

What Your Influencer Marketing Should Look Like In 2018

As New Year's resolutions are already falling to the wayside, marketing plans...
14% NOT Using Influencer Marketing

Are you part of the 14% NOT Using Influencer Marketing?

Things move fast in business. Really fast, and marketing is no exception....
Influencer beauty affiliate

How to Develop Affiliate Influencers

Stop! It’s Nurture Time! A How-To Guide For Growing Your Affiliate and...
Affiliate Marketing Honest Influence

The Truth Shall Set You Free: The Power of Honest Influence

Let’s face it. In this age of marketing where bot followers and likes for sale...

Keeping the Creativity in Performance Based Marketing for Maximum Impact

One of the biggest complaints marketers have when it comes to all things... affiliate program managers

Affiliate Program Managers And Rainy Day Posts for

Springtime typically brings rain showers, and affiliate program managers for...
Zeonetix Using Affiliate Marketing

Zeonetix Using Affiliate Marketing Services For Vision Protection Affiliates

Zeonetix is working to partner with vision protection sites through affiliate...

Exposed Skincare Affiliate Program Managers Encourage Spring Skincare

The Exposed Skincare affiliate program, in the network ShareASale, and their...
Approval From Affiliate Management Companies

Improve Your Chances Of An Approval From Affiliate Management Companies

Affiliates are often declined by the affiliate management companies overseeing...
Exposed Skincare Affiliate Program

Fresh, Clean Skin from Exposed Skincare and Affiliate Management Companies

Affiliate management companies are working with Exposed Skincare and acne...

Recent Articles

Let's Chat

  • This field is for validation purposes and should be left unchanged.