As we immerse ourselves in 2018 and new marketing goals and trends, every marketing department is trying to figure out how to be smarter with their budget. It’s a tough call; knowing what works now in the ever-changing and dynamic digital marketing world can be daunting and even trickier if you’re launching a new brand. Two of the best choices we’ll examine here are Public Relations (PR), and Influencer Marketing (IM). PR is a time-tested and traditional way to get the word out about what’s new, and IM is the cutting edge and technology-savvy method of telling your story. Which one works best? Can they work together? Let’s do some digging and find out.
Influencer Marketing or Traditional PR: Which Gets Your Business?