Versa Marketing Drives Amazing Amazon Prime Day Results
Amazon Prime Day has evolved into one of the most influential online shopping events globally. As the event gains traction year after year, it has become a critical moment for brands looking to maximize their visibility and sales on Amazon.
The Amazon Affiliate Opportunity: Prime Day
Prime Day is more than a four-day sales event — it’s a launchpad for long-term affiliate growth. Versa leverages this high-impact window as an affiliate growth catalyst to ignite new partnerships and build momentum that drives results well beyond Prime Day, with hundreds of affiliates activated for ongoing campaigns. During Amazon Prime Day, Versa helped clients achieve an average 360% increase in sales performance compared to typical daily sales. “Our partnership with Versa was the catalyst for scaling our brand through high-impact affiliate relationships.” - ThaiTan Nguyen, Ecommerce Manager, Innova Electronics
65x Growth
294M Reach
The Highlights From This Case Study
Versa’s Strategy for Prime Day Success
Versa’s affiliate approach is not limited to a short term sales window – it’s built to generate momentum before, during, and after Prime Day through a combination of strategic planning and publisher partnerships.
Key Initiatives:
Pre-Prime Day Sampling & Product Seeding
Sent products to creators and content publishers ahead of Prime Day to ensure reviews, videos, and features were live and searchable by the time Prime Day launched.
Increase Deal Publisher Network
Coordinated with top-performing deal and commerce publishers to time coverage around the promotional period and deliver strong placements.
Collaborative Planning with Brands
Synced with internal marketing teams to align on promotional strategy, price drops, and timeline rollouts.
Early Engagement to Build Awareness
Ensured product detail pages (PDPs) were optimized with positive affiliate demo & review videos to convert Prime Day traffic.
Prime Day Highlights
ELEMIS
- 65x growth in daily Amazon affiliate sales.
- 684 total affiliate partners actively promoting
- 398 newly activated partners, providing long-term partnerships beyond Prime Day
Grace & Stella
- 52+ new content inclusions published during the Prime Day window
- 249M+ total publication-wide audience reach from earned media coverage
Esthetician-Founded Skincare Brand
- 1,640 affiliate-driven orders over the 4 day event
- 8,100% increase in Amazon sales
Premium Beauty Brand
- Generated over three-quarters of a million dollars in Prime Day sales
Electronics Brand
- 85% increase in Product Detail Page traffic
“Partnering with Versa transformed our approach—they became true strategic allies deeply invested in our Amazon success. During Prime Day, we achieved a remarkable 65x surge in daily affiliate sales, demonstrating Versa’s exceptional ability to cultivate authentic relationships with affiliates.”
-Prisciane Tramontini, Senior Director Media at Elemis
Fueling Results Through Amazon Affiliate Marketing
Why Amazon Affiliate Marketing Works Affiliate-driven traffic doesn’t just generate conversions - it fuels Amazon’s algorithm. Driving off-platform traffic to Amazon listings: -Boosts your Best Seller Rank (BSR) -Increases visibility in Amazon’s internal search results -Supports halo effect sales across non-promoted SKUs -Builds long-term relationships with high-impact publishers and creators
Key Takeaways -Prime Day success starts before the sale begins. Versa activates affiliate partners early to build buzz and secure placement. -Marketplace-driven shopping behavior means brands must prioritize Amazon visibility. -Off-platform traffic improves not just sales, but long-term Amazon rankings. -Versa’s strategy delivers results that extend beyond Prime Day itself, with hundreds of new partners engaged for future campaigns.
