As you probably noticed, blogs are expanding rapidly on the internet. They come in all shape and sizes and target every demographic. There are blogs that identify the best deals, blogs giving reviews, providing opinions, allowing people to network and connect, informing on particular topics, etc. Blogs have always been a part of the affiliate marketing channel and have now evolved into extremely valuable publisher partners for virtually every program. The trick now is how to engage bloggers, as affiliate partners, in the most effective and profitable way.
One way to engage the blogger base for an affiliate marketing program is to provide them with free product in exchange for a review. Most bloggers will be happy to provide a review with an affiliate links included in exchange for one of your products. When completing this exchange ensure that you are setting the criteria for the partnership. This criterion may state that the affiliate will need to provide an affiliate link, picture of the product and your standard customer discount in the review. Be sure to vet your affiliate thoroughly so that you are selecting the bloggers that have adequate traffic levels and target a relevant demographic.
Another way to engage bloggers is to provide a significant customer discount for them to promote. For this type of affiliate campaign it’s essential that the offer is much more valuable than the standard offers that you’ve been making available. If possible, try running a lost leader program where you give away product at cost in exchange for a new customer. If you’ve optimized your customer re targeting this type of campaign can pay large dividends down the road.
Another option is to provide affiliates with good content that they can post to their blog. This content is generally educational in nature and would provide good value to the bloggers readers. For example, if an affiliate blogger has a site about Eco-friendly products and you sell a bags made from recycle goods, you can write an article explaining how your bags are made and the process used to obtain the recycled material. The key when provide bloggers content is to make it unique. From an search engine optimization perspective, bloggers want fresh content that isn’t being pushed out to 100 other blog websites.
There are multiple options for engaging bloggers in your affiliate marketing campaign. The right strategy and recruiting tactics will yield incredible results from these traffic sources. Versa Marketing has extensive knowledge on how to manage these efforts and a deep network of blog partners. Please feel free to reach out and see how we can we can grow your affiliate program through the blogging channel.
Posted By Joel Wood
The Versa Blog
Blogger Outreach through Affiliate Marketing
July 6, 2012
Contact us for a free evaluation & proposal
Related Articles
Recent Articles
Affiliate Marketing Holiday Gift Guides 2021
Affiliates, the holidays are quickly approaching, so if you are searching for any last minute product inclusions for your holiday gift guides, look no further. Take a look below at some top brands with easy-to-join affiliate programs.Holiday Gift Guide...
Affiliate Program Product Reviews – Calling All Reviewers
Affiliate Product Reviews As an affiliate marketing agency we work with all types of publishers across the affiliate programs that we manage. One large subset of these publisher groups are those who request product to showcase to their audience. These can be review...
New Affiliate Marketing Client – Whisper Bidets
Whisper Bidets (www.whisperbidets.com) has selected Versa Marketing to manage their growing affiliate program. The program is available on the ShareaSale affiliate networks and applications are being accepted. Below are the...
New Affiliate Marketing Client & Program – LynQ
LynQ (www.lynqme.com) has recently acquired the affiliate marketing services of Versa Marketing to launch and manage their affiliate program. The program is now live in the AvantLink affiliate network and affiliate applications are being accepted. Below are the...
CrazyCap Selects Affiliate Marketing Company – Versa Marketing
CrazyCap Water Purifiers (TheCrazyCap.com) selected one of the top affiliate marketing companies, Versa Marketing, to launch and manage their new affiliate program on the AvantLink network. This program is live and Affiliate Publisher applications are now being...
ACCO Office Supplies Affiliate Program
One of the top affiliate programs for office supplies is the ACCO Brands program in ShareASale. This program utilizes the network's Stores feature to house several different, but related, websites/brands in a singular program. When an affiliate publisher joins the...
Versa Marketing signs Bio Ionic as client
Versa Marketing has been retained to launch and manage a new affiliate program for the iconic professional electrical beauty appliances brand - Bio Ionic. Bio Ionic has long been the professional’s choice for hair dryers, curlers, straighteners, and brushes in salons...
How to Keep It Real: Being Genuine in Affiliate Marketing
One of the challenges of any sort of marketing is keeping your image trustworthy and authentic in a world of banner ads and self-testimonials. Consumers are savvier than ever with brand-produced marketing, and affiliate marketing is no different. After all, it’s...
Making Your Brand Approachable with Influencer Marketing
Ever had a friend that got rich and famous? You used to hang out all the time, lots of text conversations and funny email chains. Sure, people get busy and life happens, but now your texts and invitations to go out seem to get fewer and fewer responses. True, you’re...
Affiliate KPI’s You Need to Know To Power Your Strategy
So, you’ve set up your affiliate marketing program for success. You’ve vetted your partners, checked all the links, and have a great network in place. Now you just sit back and relax, right? Nope, not even close. If you want all this to work (and keep working)...