One of the most important aspects of affiliate program management, next to affiliate recruiting and engagement, is to ensure that your program is properly optimized. Based on our affiliate program management experience we recommend the following items be reviewed and updated if necessary. This will increase the attractiveness of your program to affiliates and create a fundamentally sound affiliate program that you will feel confident in promoting. First Impressions – Managing Your Affiliate Program DescriptionEach network has their version of an affiliate program description. This is where you’re able to provide an overview of your program to potential affiliates. When writing your description make sure to focus on the “what’s in it for me” aspect from the perspective of the affiliate. All too often we see program descriptions that rant and rave about the achievements of the advertiser’s and accolades that they’ve received but don’t provide the value proposition for the affiliate. Tell the affiliate how they can make money with your product, the high conversion rates you’ve been seeing, your responsive affiliate management, etc. You can also brag about your products, selection and pricing to give the affiliates confidence in what they will be promoting. When drafting your affiliate program description make sure to include the following points near the top for quick reference.
- Commission structure
- Cookie duration
- Paid search restrictions
- Availability of product data feed
- Your website URL