The Versa Blog

Affiliate Marketing Trends We Saw in 2015

October 27, 2016

By taking a quick look at consumer buying trends during the holiday season makes is apparent how important it is to ensure your strategy is solid.
Check out these stats:

  • Last year shoppers spent 4.45 billion dollars on Thanksgiving Day and Black Friday
  • 30% of online sales in retail last year were brought in from affiliate partners
  • Last year half of online shoppers bought something for themselves while they were shopping for their holiday gifts
  • Purchases made on Thanksgiving Day reached an all time high, up 25% from the previous year • 45% of retail traffic during the holiday season took place on mobile
  • Brands offered deals earlier than black Friday making spending on the usual key shopping days grow at a smaller rate than years before

Download our recent ebook to find out how to capitalize on these data points and trends and form a creative digital marketing strategy now. We chalked it full of strategies that you can implement right now in case you need to revisit or solidify your strategy for q4!

Contact us for a free evaluation & proposal

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