Performance based marketing seems to be a happy middle ground for brands and influencers when it comes to paying for word of mouth recommendations. Brands pay based on a certain action and influencers get a unique link and are prompted to share across their multiple channels. Also known as affiliate marketing, performance based marketing is a phenomenal strategy when brands are conscious about who their partners are and that they’re not being spammy about getting brand mentions. Whether you are auditing a company or wanting to bring this type of strategy in house, make sure that when it comes to your performance based marketing strategies that you are following these very crucial guidelines for success.
5 Dos and Don’ts When it Comes to Performance Based Marketing